International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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AUGMENTED REALITY IN MARKETING: ROLE AND APPLICATIONS

    3 Author(s):  LEENA , POONAM LAKRA , PREETI VERMA

Vol -  8, Issue- 11 ,         Page(s) : 76 - 83  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In this era of technology, inventions are taking place every day. Augmented reality although a new concept but it has grown it's roots and spread it's role in various fields such as gaming, entertainment, education, marketing , travel and tourism, social media etc. Augmented reality is basically a technology that present a computer generated view of the real world . It provides a composite view about the reality. This paper focuses upon how the augmented reality has grown its role in marketing and offered advantage of interactive and augmented customers. Marketing follow latest trends and technologies in order to connect with the customer and beat the competition, in this path of marketing augmented reality proves to be a good tool to grab the interest of customer and market.

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