International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 66    Submit Your Rating     Cite This   Download        Certificate

ROLE AND CONTRIBUTION OF BUDDHISM IN PROMOTING TOURISM IN BIHAR: A SOCIO-HISTORICAL PERSPECTIVE

    3 Author(s):  MRS. JAYANTI PRABHA SINHA, DR. SAROJ KUMAR, MR. NISHANT KUMAR

Vol -  7, Issue- 12 ,         Page(s) : 482 - 490  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

India's Buddhist heritage spans millennia across the entire subcontinent and large parts of South and South East Asia. Laying host to Lord Buddha's journey, and the subsequent development of the social and moral precepts of Buddhist thought, the plethora of intangible as well as tangible Buddhist heritage has made the Buddhist Circuit one of the most popular tourist products that India has to offer.

1. Bakshi, S. and Chaturvedi, R.(2007). Bihar Through the Ages. Sarup & Sons, New Delhi, 1, 2 – 5. 
2. Chin-Tsai, L. and Chuan, L.(2010). Fuzzy Group Decision Making in Pursuit of a Competitive Marketing Strategy. International Journal of Information Technology & Decision Making. 9(2), 281–300. 
3. Cox, C. and Wray,M.(2011). Best Practice Marketing for Regional Tourism Destinations. Journal of Travel & Tourism Marketing. 28, 524–540. 
4. Dimitrios, B.(2000). Marketing the Competitive Destination of the Future. Tourism Management, Special Issue, Science Direct, Elsevier. 
5. Hudson, S. and Ritchie, B.(2009). Branding a Memorable Destination Experience - The Case of ‘Brand Canada’. International Journal of Tourism Research. 11, 217–228. 
6. Husain (2007). Promotional Strategies of Tourism Industry in Uttaranchal, State of India. Unpublished PhD Thesis. Jamia Millia Islamia. 
7. Jost,K.(1987). The Holiday Makers: Understanding the Impact of Leisure and Travel. translated by Vera Andrassy, Heinemann, London 
8. Kotler, P. (2004). Marketing Management. Pearson Education Inc., New Delhi, 9 
9. Morgan(2003). Destination Branding and the Role of the Stakeholders: The case of New Zealand. Journal of Vacation Marketing. 9(3), 285-299.
10. Osta, I. (2009). Report: Aqaba Tourism Marketing Strategy 2010-201. by the United States Agency for International Development, Chemonics International Inc. 
11. Pearce, P.; Morrison, A. and Moscardo, G.(2003). Individuals as Tourist Icons: A Developmental and Marketing Analysis. Journal of Hospitality & Leisure Marketing. 10(1/2). 
12. Prasad,J.(2007). Bihar – Dynamics of Development. Mittal Publication, New Delhi, 3-8 
13. Report - India Tourism Statistics 2010, Ministry of Tourism, Market Research Division, Government of India 
14. Report - The Travel and Tourism Competitiveness Report, 2009, published by UNWTO 
15. Scott, D.(2004). Marketing Strategies for Last-Minute Travel and Tourism. Journal of Travel & Tourism Marketin, Vol. 16(4) 2004, 7-20, The Haworth Press 
16. Scott, N.; Laws, E. and Boksberger, P. (2009). The Marketing of Hospitality and Leisure Experiences. Journal of Hospitality Marketing & Management, 18, 99–110. 
17. Stokes, R. (2008) . Tourism Strategy Making: Insights to the Events Tourism Domain. Tourism Management. 29, 252–262. 
18. Zou, S. and Cavusgil,S. (2002). The GMS: A Brank Conceptualization of Global Marketing Strategy and its Effect on Firm Performance. Journal of Marketing. 66, 40-56. 

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details