During the past decades the Financial Market of India witnessed extraordinary innovations and developments. These developments is narrate to lot of financial alternatives such as Insurance, Mutual Funds, a variety of financial services such as Factoring, Merchant Banking etc. It is the fact that financial security is considered a very much important factor in the Investors’ life. The decisions like where to invest, when to invest and how much to invest are complex for a common investor. The reason behind this approach is that Investing directly in stock market is a risky task containing careful judgment regarding the valuation of stocks. In the last few years there are plenty of investment alternatives have been emerged. The investors have to choose the best among the different investment alternatives. Basic choice for the investors is to either invest directly into stock markets or they can invest directly through the Financial Intermediaries. Financial Intermediaries collect the saving of investors and invest their funds in the portfolio of the Financial Assets. This study is carried out with the help of ANOVA taking a sample of 150 retail mutual fund investors from various areas.