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STUDY OF CONSUMER PERCEPTION TOWARDS MOBILE PHONE OF CHINESE BRANDS
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Author(s):
RIDHI JAIN, DR. TEENA BAGGA
Vol - 8, Issue- 10 ,
Page(s) : 166 - 179
(2017 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
In this modern era, mobile phones are one of the items must be in our life. The consumers or mobile users can enjoy the advantages as they can realize that China brand mobile phone is different from the past and is able to compete with other brands of mobile phones in the market. Thus, China brand mobile phones help the consumers to save money as they can get a phone with similar features at a more competitive pricing than any other well-known big brand phones.
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