Since the turn of the century, with advances in technology, many studies have emerged globally on social networking sites (SNS) and the roles they play in giving birth to social movements. In the Indian scenario, till recently, in spite of the burgeoning number of SNS users, a cybernetic social movement owing to the contents on SNS was unheard of. This study aims at investigating if SNSs lend a credible momentum to cybernetic social movements in India. For this purpose a comparative analysis of momentum of social movements in an era devoid of SNS was done with similar incidents/movements in the current technology driven era. The study also focused on quality of interaction on social issues as it did on the role and contribution of social groups in SNSs. Using the theory of six-degrees of separation, every new friend disseminates a social message to a new set of people who are listed as their respective friends, hence creating a domino effect and contributing to the momentum in spreading a message. Approximately thirty respondents from Bangalore city were approached using multi-stage sampling method. Social movements have gained unprecedented momentum due to their existence on SNSs. Cybernetic social movements gain tremendously by way of escalating not only the processes of change, but also in giving direction to social transformation.