International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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EMERGING ROLE OF CSR IN INDIA

    1 Author(s):  DR. SUMAN PAHAL

Vol -  7, Issue- 12 ,         Page(s) : 142 - 145  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Corporate social responsibility (CSR) or sustainable responsible business (SRB) or corporate social performance, is a self regulation mechanism in which corporate monitor their adherence to ethical standards, norms, and international laws. The corporate have social responsibility that cannot be denied. Now a days the social responsibility has taken the role of obligation and accountability in corporate sector. So Corporate Social Responsibility has become core business strategy to improve society through discretionary business practices and contributions of corporate resources. India is also developed strategy about responsible business that includes triple P (People, Planet and Profit). This paper is about responsible competitiveness i.e. nothing but CSR.

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