International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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IMPROVING THE MERCHANDISING PROCESS IN A GARMENT EXPORT HOUSE: A CASE STUDY
1 Author(s): SHIVKUMAR M. BELLI
Vol - 7, Issue- 11 , Page(s) : 217 - 219 (2016 ) DOI : https://doi.org/10.32804/IRJMST
Merchandising is defined as activities undertaken to ensure that the right product reaches at the right price in right quantity and at the right time to the final destination. In the garment manufacturing industry, merchandiser is the bridge between the management/industry and the buyer.Time, cost and agility management have been the major objectives of apparel supply chain management. The present study discusses controlling delays and decreasing the lead time as effective means to improve the merchandising process. Data is collected through observation and interview with the merchandisers and other team members. The study also sued secondary data such as company’s time and action calendar, past records and departmental reports of orders executed by the company and vendor profiles in detail of the company. The study selected a garment factory and studied one account to clearly understand the problem. Name of the factory and account has not been shared here because of confidentiality.