International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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MISLEADING ADVERTISEMENT REGARDING AYURVEDIC DRUG

    2 Author(s):  DR.GAURAV PANDE, MISS MONTIRA APHISIRIPANYA

Vol -  7, Issue- 11 ,         Page(s) : 220 - 227  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Nowadays, advertising is an effective marketing tool to directly promote products to millions of people. Message carried on by the advertisement has a significant role to play in shaping the attitude of people toward its product /brand. Major companies in industry try to send the best messages carried in advertisements to compete with each other.


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