This study helps to investigate the consumers buying behavior towards organized retail stores in India. Indian retailing is at all time growth today. Retail bazaar in India is booming beyond everyone’s expectation. India is the fifth largest preferred retail destination globally, hence participation from foreign and private players are increased which leads to tough competition to attract customers. In this situation the discussion is open on the survival of organized retailers in India. The main focus of the research will be highlighting the tools which can help organized retail unit to provide a better retail mix for attracting more customers and their securing their long time existence. For achieving objectives the researcher has collected suitable literature. Secondary data was adopted in this study. The study reveals that location and offers are the most important criteria to choose the outlet. The wide range of product attributes, ambience, fast billing process, customer service, parking facility, systematic display, attracts the consumers to buy from organized retail outlet.