International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CORPORATE COMMUNICATIONS PRACTICES IN UNIVERSITIES: A REVIEW OF RESEARCH

    2 Author(s):  MS SHRADHANJALI NAYAK, DR. MARY G. BAGE

Vol -  7, Issue- 12 ,         Page(s) : 94 - 106  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

A literature review plays the most significant role in shaping the platform of an identified research identifying and locating completed research reports, articles, books and other materials relevant to the specific problems of a research topic. However, when new studies are undertaken in which materials are not available, the researcher need not ponder over previous studies. The literature review provides a background and context for the study, exploring the output of previous scholarship in an area. The present paper highlights earlier studies on corporate communication practices followed by universities all across the world.

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