International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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BRAND UDAIPUR: JEWEL OF MEWAR
1 Author(s): DR. ABHA TOSHNIWAL BASER
Vol - 7, Issue- 11 , Page(s) : 128 - 133 (2016 ) DOI : https://doi.org/10.32804/IRJMST
Udaipur, once known as Mewar, is the land that produced a galaxy of patriots and heroes in quick succession, people who etched the name of Rajasthan in every corner of the world. The Mewar dynasty traces its roots to the Sun God. Udaipur was founded by Rana Udai Singh after the fall of Chittor to Akbar in 1568. It has been liberally endowed by nature & richly dowered by man.