International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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ROLE OF MARKETING STRATEGIES IN INTERNATIONAL BUSINESS

    1 Author(s):  DEVESH AGGARWAL

Vol -  8, Issue- 8 ,         Page(s) : 154 - 159  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Marketing investigates what potential customers want and develops merchandise and services to satisfy those wants. promoting methods place this idea into result for specific firms and target markets. firms that implement promoting methods notice that totally completely different customers have different wants. to deal with this drawback, they cluster similar shoppers into market segments and specialize in their common wants. Such promoting methods area unit solely effective if they use market segments with the acceptable characteristics, permitting the businesses to focus on the segments with merchandise and services tailored to their specific wants.

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