International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 154    Submit Your Rating     Cite This   Download        Certificate

CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN SELECTED ORGANIZED RETAIL STORES: A CASE STUDY OF BHOPAL CITY

    2 Author(s):  ADITYA GUPTA, DR. GIRBAL SINGH LODHI

Vol -  7, Issue- 11 ,         Page(s) : 51 - 56  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Today in the very aggressive market, expanding client requests retail outlets understand the significance of client relationship administration. The absence of comprehension on Customer Relationship Management (CRM) is dependably a worry among the specialist co-ops particularly retail outlets, retailers have their own specific manner of dealing with their associations with the clients. Under this contextual investigation of CRM Practices in Selected composed retail outlets in Bhopal city examines about methodologies embraced, retail outlets can hold the client relationship. Comprehend the commitment of CRM of the retail outlets as for its goals. The point of this contextual analysis discovering and recognize these issues affect on client desires through actualized CRM retail outlets can enhance the association with clients.

  1. Raab, G., Ajami, R.A., Gargeya V. & Goddard, G.J. (2008) “Customer relationship management: a global perspective” Gower Publishing
  2. Roy Kisholoy (2008), “Store Brand in Organized Retail”, Marketing Mastermind, December, 31-36.
  3. Shitole G Y & Moghe Deepali (2008), “Retail Process Outsourcing Emergence of New Dimension of BPO in India”, Marketing Mastermind, May, 33-38.
  4. Sinkovics, R.R & Ghauri, P.N. (2009) “New Challenges to International Marketing” Emerald Group Publishing.
  5. SivaKumar A. (2007), “Retail Marketing”, Excel Books, New Delhi.
  6. Slesinger, D. and Stephenson M. (1930), The Encyclopedia of Social Sciences, Vol. IX, Macmillan, pp. 728.
  7. The Advanced Learner’s Dictionary of Current English, Oxford-1952, p. 1069.
  8. Thusy Alexendra & Morris Longdon (2008), “From CRM to experience management”, Indian Management, January, 46-50.
  9. Vakhariya Shital (2008), “The Changing Face of Retailing in India”, Marketing Mastermind, February, 24-27.
  10. www.indiaretailing.com
  11. www.rncos.com

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details