International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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NEWSPAPER ADVERTISEMENT: CONSIDERATIONS AND REPRODUCTION

    3 Author(s):  AMIT JANGRA, SACHIN VERMA, RAKESH KUMAR

Vol -  7, Issue- 12 ,         Page(s) : 60 - 65  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

advertisement play an important role in print media communication and printed on paper material like newspaper, books, magazine, flyers and newsletter. Though digital technology has influence on print advertisement yet it has wide scope and capability to survive in market along with digital technology. The reason behind is that print advertisement has direct impact on reader’s mind. The Print advertisement especially newspaper advertisement comes daily in front of the customer so it should be very effective in representing its idea to the customers. This effectiveness can be attain by using best quality of printing process in its reproduction. The quality of newspaper advertisement depends upon the type of printing process used in its reproduction. So the web offset printing process has more capability to print newspaper advertisement.

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