International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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DIGITIZATION HAS CHANGED THE SCENARIO OF PRINT MEDIA.

    3 Author(s):  SACHIN VERMA, TARUN SINGH, SHAMMI MEHRA

Vol -  8, Issue- 7 ,         Page(s) : 37 - 41  (2017 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Print media is one of the major pillar of the growth of a country. If a strong print media spread good information effectively to the peoples of a country than revolutions comes in very short span of time. Print media involve Newspaper, books, Magazines Journals, Newsletters etc. The role of Print media is very crucial for the development and growth of a nation. The print media should be reach to the people of country by using latest technology and innovations In the earlier days print media gather information in analogues form and the speed of production with printing presses was also very slow. Its was taken lot of time to reach the information or news to the peoples of country. But in today’s world a new concept has completely changed the scenario of print media and that is Digitization. Because of digitization the workflow of printing presses becomes accurate and time saving. All the digital data can be transferred from one area to other area of the press with internet and networking which is based upon digitization of the apparatus attached to it. In the earlier days a lot of manpower and money use in various operations of print media like reporting ,editing , copy preparation ,printing dispatch because these operations are perform by manually but due to digitization these all can be done with great accuracy and in less time. Due to digitization all the operations in print media can be inline operation and if u want to print thousands copy of a publication with very less time digitized print media is ready for that.

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