1. "Definition of digital marketing". Financial Times. Retrieved 22 August 2015.
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3. Nielsen (10 March 2016). "Digital Advertising is Rising in Canada, Requiring More Sophisticated Measures of Success". Nielsen. Nielsen. Retrieved 25 March 2016.
4. Nielsen (20 January 2016). "Connected Commerce is Creating Buyers Without Border". Nielsen Global. Nielsen Global. Retrieved March 25, 2016.
5. b c Dahlen, Micael (2010). Marketing Communications: A Brand Narrative Approach. Chichester, West Sussex UK: John Wiley & Sons Ltd. p. 36.
6. How To Embrace The Five Steps Of Data-Driven Marketing Published by Forbes, October 17, 2013; accessed 17 January, 2017
7. "Digital Marketing". Techopedia. Retrieved 22 August 2015.
8. Helsinki School of Economics: The Effects of Digital Marketing on Customer Relationships – An Integrative Model and Research Propositions
9. Marketing Theory: Concept Discovery, Process Explanation, and Theory Deepening in E-marketing Research - The Case of Online Auctions
10. Digital Marketing: Global Strategies from the World's Leading Experts; Jerry Wind and Vijay Mahaja
11. https://www.ibm.com/think/marketing/the-7-ss-of-content-marketing/
12. KLR Certified Public Accountants: What a Digital marketing Strategy Means for Your Business
13. http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?sid=bdb6c9a5-c01c-4b99-8b9d-611e4500abf0%2540sessionmgr4003&vid=1&hid=4202
14. Nielsen (17 December 2015). "Tops of 2015: Digital". Nielsen Insights Media and Entertainment. Nielsen. Retrieved 24 March 2016.
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20. Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal Of Research In Marketing, 3327-41. doi:10.1016/j.ijresmar.2015.06.004
21. Chris Brogan’s blog “Community and Social Media Business Strategy”
22. Guy Kawaski’s “The Art of Creating a Community” are two great resources for insights on how to build communities.
23. Listening, Segmentation, Automation: 10 Tips for a Stronger Digital Marketing Program
24. Check out Darren Rowse’s “Scannable Content,”
25. Daniel Scocco’s “How to Write Scannable Content: A 6-Step Approach,”
26. Five ways to make a scannable Web page.”
27. Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post “How To Create A Content Marketing Strategy.”
28. Valeria Maltoni’s “Top Ten Reasons Why Your Content Marketing Strategy Fails.”