International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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UNDERSTANDING DIGITAL MARKETING – THEORIES AND STRATEGIES

    3 Author(s):  PINAKI MANDAL,DR. NITIN JOSHI,SHEELA K D

Vol -  7, Issue- 9 ,         Page(s) : 51 - 61  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Today is the age of digital marketing, every nook and corner of the world is getting connected with the help of the advanced forms of digital media. The article is an attempt to understand what exactly digital marketing is and how it affects today’s marketing scenario. It elaborates the various strategies which a firm can use to make it more impactful in the world of marketing. It tries to explain the evolution of digital marketing from the primary objective of “customer servicing “to more serious and secondary objective of “engagement”.

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27. Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post “How To Create A Content Marketing Strategy.” 
28. Valeria Maltoni’s “Top Ten Reasons Why Your Content Marketing Strategy Fails.”

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