International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 64    Submit Your Rating     Cite This   Download        Certificate

EXPERIENTIAL MARKETING: CHANGING PARADIGM FOR MARKETERS

    1 Author(s):  D. SRINIVAS

Vol -  1, Issue- 1 ,         Page(s) : 86 - 95  (2010 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

With changing economics of customer relationships there is needed to implement new solutions and strategies that address these changes. Experiential marketing helps in the extraction of hidden predictive information from large databases organizations can identify valuable customers, predict future behaviors, and enable firms to make proactive, knowledge-driven decisions. It helps smooth the process when various representatives of seller and buyer companies communicate and collaborate.

  1. http://www.centaurconferences.co.uk
  2. http://www.w3c.org
  3. "Experiential Marketing: Beyond the one-night stand." Campaign (July 27, 2007): 07 British Council Journals Database Gale British Council - India.13 Dec. 2007
  4. Schmitt, B.H. (1999). Experiential Marketing. New York, Free Press
  5. Schmitt, B. H. (2003). Customer Experience Management. John Wiley and Sons, Inc.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details