International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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GROWTH DRIVERS OF E-TAILING

    1 Author(s):  DR.UPASANA JOSHI SETHI . RAJBIR SINGH SETHI

Vol -  7, Issue- 6 ,         Page(s) : 36 - 49  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Practice of selling retail goods online is normally delineated as e-tailing and gives rise to the “performance of retail activities online using the internet”( Botha, Bothma and Geldenhuys, 2008). as a basis for dealing with consumers by e-mail, websites, cell phones and any other “means that can be linked to the internet structure” (ibid).It is a retail format in which the seller (retailer in this case) and buyer “communicate with each other through an interactive electronic network” (Levy and Weitz, 2001). Retailing / e-tailing transactions are normally conducted over the internet where the “buyers and sellers are disbursed at different geographic locations” (Paul and Kapoor, 2012), i.e. are not at the same physical location.Internet technologies are “revolutionizing commerce marketing, retailing, shopping and marketing activities”(Dawn and Kar, July 2011). In the literature on the subject, the terms ‘internet retailing’, ‘e-tailing’, ‘electronic shopping’, ‘internet shopping’, ‘electronic retailing’, ‘virtual shopping’ et cetera, have been used interchangeably, because “this is how they are employed in the wider literature”(Doherty and Ellis-Chadwick, 2010).E-tailing is a hybrid term for electronic retailing and is synonymous with business - to - consumer (B2C) transactions.

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