International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
PRICE MANAGEMENT IN RURAL MARKETING
1 Author(s): DR. RAMESH
Vol - 4, Issue- 2 , Page(s) : 55 - 56 (2013 ) DOI : https://doi.org/10.32804/IRJMST
Pricing is crucial element in the rural marketing mix. The price of a product should be reasonable and should be in tune with the afford ability of rural consumer. If the product is over-priced, it may necessitate the marketer to modify the price or to withdraw the product. The price of the product is thus a critical determinant of the fate of a product in the rural market. The market share and volumes of the company are influenced significantly by the price of the product