Customer relationship management (CRM) covers all aspects of interaction that a company has with its customers, whether it is sales or service-related. While the phrase customer relationship management is most commonly used to describe a business-customer relationship (B2C), CRM systems are also used to manage business to business to business (B2B) relationships. Information tracked in a CRM system includes contacts, clients, contract wins and sales leads and more. CRM solutions provides the business data to help you provide services or products that your customers want, provide better customer service, help sales teams to cross-sell and up-sell more effectively, close deals, retain current customers and to better understand who your customers are. Organizations frequently look for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, email organizers and different types of enterprise applications.