International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 63    Submit Your Rating     Cite This   Download        Certificate

PERSONAL CARE PRODUCTS- THE EFFECT OF ADVERTISEMENTS ON PURCHASE DECISION

    1 Author(s):  D.RABINDRANATH SOLOMON

Vol -  7, Issue- 4 ,         Page(s) : 203 - 210  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

This paper provides a snapshot of the influence Advertisements wield on the Purchase Decision of Personal Care Products. A personal care product almost all the times relies on brand ambassadors to tilt the purchase decision in its favor, these brand ambassadors reach the masses through Advertisements be it the print media or the electronic media. What is the effect of these on the purchase decision forms the crux of this paper. This study is undertaken in twin cities of Hyderabad and Secunderabad with a sample size of 916 respondents.

1. Brown, T., et al (1986), ‘Perceptions of Physical Attractiveness among College goers. 
2. Vijay Udasi and Vikram Dhunta ‘Global MNC’s and Local Giants winning in India’  ACNielsen Report, : 2015.
3. Kelman, H. C. (1961). ‘Processes of opinion change,’ Public Opinions Quarterly, Vol. 25, pp. 57-78.
4. http://www.researchandmarkets.com/reports/590888/
5. http://www.researchandmarkets.com/reports/54547 
6. http://www.gcimagazine.com/marketstrends/regions/bric/38826982.html ?page
7. http://www.fda.gov/Cosmetics/GuidanceComplianceRegulatoryInformation /ucm074201.htm

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details