International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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THE IMPACT OF GREEN MARKETING ON CONSUMER SATISFACTION AND ENVIRONMENTAL SAFETY

    1 Author(s):  MISS. CHARU GARG

Vol -  7, Issue- 2 ,         Page(s) : 77 - 79  (2016 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

This paper analysis the impact of green marketing strategies on customer satisfaction and environmental safety. Green revolution, going green, environment protection, sustainable life style, sustainable development, protecting earth and many more have become a natural phenomenon in everyday life. Green marketing is a tool used by many companies in various industries to follow this trend.

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