International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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THE HEGEMONY OF COLOUR:ITS GENETICS,POLITICS, PSYCHOLOGY AND ANTHROPOLOGICAL CONCEPTS SPECIAL REFERENCE TO EAST-WEST FOLKLORE ART

    1 Author(s):  ANOOP S VARRIER

Vol -  6, Issue- 10 ,         Page(s) : 199 - 210  (2015 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In the contemporary milieu, the purpose, meaning and definition of colour is exclusively different. Without understanding its socio-cultural-anthropological relevance and peculiarities, it normally or profoundly used in diverse level with various perspectives. Thus, it degenerated merely as an element of pleasing by considering its extraneous beauty. Actually, most of the animals have not the abilities to identify colours; with some exceptions that they were only identifies red and black colours.

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