International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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IS INTERNET BANKING A REALLY VALUE ADDED? (AN EMPIRICAL STUDY FROM VISAKHAPATNAM)

    2 Author(s):  MR. V S M SRINIVAS , DR. K. RAKESH

Vol -  4, Issue- 2 ,         Page(s) : 34 - 45  (2013 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The varying competition scenario prepared the commercial banks to focus on providing classy service to the customers. Due to dynamic change in technology and the entry of private and foreign banks many products, delivery systems have been emerged. Among the initiatives, Internet Banking has brought to the customers the much demanded convenience. Knowing the attitude of customers will help the organizations in establishment, development, maintenance and optimization of long-term mutually valuable relationships. These ideas will help businesses use technology and human resources gain. Private Banks have traditionally viewed themselves as exceedingly 'Customer Centric' offering what they believe to be highly personalized services to the High Net Worth Customers. There was a fact that 5% increase in customer retention can increase profitability by 35% in banking business, 50% in insurance and brokerage, and 125% in the consumer credit card market. We had chosen an empirical survey in the Visakhapatnam district of Andhra Pradesh where the region was developing in all ways through agriculture, industry, pharmacy, tourisms and coastal etc. The approach is to explore live events and experiences that had influenced customers to choose bank as their business partner. In this day and age, customers enjoy complete luxury in terms of customized technical solutions and banks use the same to cement long-term, mutually-beneficial relationships. There was a fact that 5% increase in customer retention can increase profitability by 35% in banking business, 50% in insurance and brokerage, and 125% in the consumer credit card market.

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