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A STUDY ON FARMERS PERCEPTION TOWARDS AGRICULTURE MARKETING COMMITTEES IN ANDHRA PRADESH
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Author(s):
B. SUDHAKARA REDDY
Vol - 6, Issue- 10 ,
Page(s) : 98 - 106
(2015 )
DOI : https://doi.org/10.32804/IRJMST
Abstract
There are several complexities involved in agriculture marketing as agriculture produce involves element of risk like perish ability and it again depends on the type of produce. If the agriculture produce happens to be a seasonal one it involves another kind of risk. Likewise, there are several risk elements involved in agriculture marketing. The pricing of the produce depends on factors like seasonality and perishability and it depends on the demand and supply also. All these are interwoven and finally will have a severe impact on agriculture marketing.
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