International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CORPORTE SOCIAL REASONABILITY IN INDIA –A DREAM OR REALITY

    1 Author(s):  PARVESH KUMAR

Vol -  5, Issue- 8 ,         Page(s) : 238 - 243  (2014 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

What's the key to winning over consumers today? Business experts will cite everything from a strong loyalty program to a personalized, mobile-friendly shopping experience. These offerings are certainly important, but one thing that may tip the scales in your favor is using your profits to do good in the world. Corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefit society. Liz Maw, CEO of nonprofit organization Net Impact, noted that CSR is becoming more mainstream as forward-thinking companies embed sustainability into the core of their business operations to create shared value for business and society.

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