Marketing and advertising strategies are considered as dynamic and interactive for a business. Marketing strategies also serve as the fundamental underpinning of the marketing plans designed to fill the market needs and reach marketing objectives. Plans and objectives are generally tested for the measurable results. Commonly, the marketing strategies are developed as the multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan what further vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases. Business performance firms produce goods and services by utilizing scarce resources to satisfy the customer needs. In their activities, and companies should be innovative, market effective, productive and effective. For organizations to have social responsibility means an organization should concern for the people and environment in which this is transacts business. Advertising and Marketing Management is necessary in order to have a complete understanding of how producers and sales companies work effectively for the consumer benefits.