International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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COMPARITIVE STUDIES OF MARKETING STRATEGIES ADOPTED BY MEDICINAL COMPANIES – QUANTITATIVE STUDY

    2 Author(s):  PRASAD JUMADE , DR A.K. MANSURI

Vol -  6, Issue- 12 ,         Page(s) : 30 - 54  (2015 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Allopathic companies are working optimistically about 94% allopathic companies representative are reaching to the most remote part of the region where as only 6% are not reaching to the remote parts.50% of Ayurvedic company representative trying to reach to remote part and competing with the allopathic medicinal companies by making the physicians or doctors aware about Ayurvedic preparation, which can prescribed by the doctors or physician instead of Allopathic preparations for minimum side effects and maximum efficiency. In case of Homeopathic companies, 60% Homeopathic representative try to reach most remote part of the region but research has found one problem with this, that in remote areas the Homeopathic practitioner are very less and most of them are practicing Allopathic medicine which irrelevant of their profession near about 40% Homeopathic representative are to reaching to the remote parts.

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