1. Siddarth Agarwal & et al, “Public-Private Mix: a Public Health Fix? Strategies for Health Sector Reform in South and Southeast Asia”, International Workshop 20-22 June 2007 Naresuan University, Phitsanulok, Thailand. WORKSHOP REPORT.
2. Suresh Bada Math et al, “Public health perspectives in cross-system practice: past, present and future”, Indian Journal of Medical Ethics Vol XII No 3 July-September 2015, page no. 131-136.
3. Ritu Mahajan1 , Keshav Sharma2, “Strategic management aspects of Indian pharmaceutical industry”, ASIAN JOURNAL OF MANAGEMENT RESEARCH Volume 2 Issue 1, 2011, page no. 622-636.
4. Anil Kalotra, “MARKETING STRATEGIES OF DIFFERENT PHARMACEUTICAL COMPANIES”, Journal of Drug Delivery & Therapeutics; 2014, 4(2), 64-71.
5. A. Elumalai and M. Chinna Eswariah, “PHARMACEUTICAL INDUSTRY IN INDIA - CURRENT SCENARIO”, Vol 2|Issue 2| 2012 |54-61.
6. Kapil Bhatia, “Current scenario and future trends in pharma segment” News available at http://www.pharmabiz.com/NewsDetails.aspx?aid=79940&sid=9
7. Anonymous available at http://www.winstudent.com/the-product-life-cycle/
8. Anonymous available at http://123essayfinder.me/index.php?page=/marketing-mix-view.asp?id=166239
9. Prashant Yadav MIT-Zaragoza International Logistics Program Zaragoza Logistics Center, SPAIN, “Differential Pricing for Pharmaceuticals Review of current knowledge, new findings and ideas for action”, A study conducted for the U.K. Department for International Development (DFID), August 2010, page no. 1-15.