International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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RURAL MARKETING
1 Author(s): MS. SHIKHA NAINAWAT
Vol - 6, Issue- 4 , Page(s) : 82 - 86 (2015 ) DOI : https://doi.org/10.32804/IRJMST
The aim to write this research paper is to analysis the rural market scenario and potential that they are having. As a marketing person it’s my curiosity to know about the marketing activities and I use to think that how a company can introduce its new product in the existing market or existing product in a new market. As we all know that urban market is almost saturated so there is less scope for marketers. So now they are looking for rural area because there are untouched areas where no one entered.