International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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UTILITY OF SOCIAL MARKETING IN INDIA
1 Author(s): PAYUSH
Vol - 6, Issue- 7 , Page(s) : 27 - 32 (2015 ) DOI : https://doi.org/10.32804/IRJMST
Marketing is a gradually developed phenomenon. It has been changing its meaning and approaches time to time. It is a discipline that has traditionally being associated with business firms engaged in selling goods and services, using traditional marketing functions like exchange, promotion, advertising etc. From the starting of 50’s a new area of marketing started emerging, going beyond the convectional approach of it like product oriented, Sales oriented and service oriented approach. It made the people to review the concepts, some basic concepts of marketing. Like what is Product and Market in the terms of marketing? Is it only about the exchange of something in favor of something? It was a big question.