International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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PROSPECTS OF THE DIGITAL MARKETING IN INDIA

    1 Author(s):  MS. NEELU VERMA

Vol -  6, Issue- 2 ,         Page(s) : 198 - 202  (2015 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In the today scenario, digital media is one of the most important media for companies to market their product, service or idea as there is tremendous growth rate in the internet users. As number of portable devices such as smart phones, tablets, laptop, etc. is available, it make easier to the people to use internet whenever they want it. This gives lot of opportunities to companies to market the product through digital media as now a days huge number of people access internet. Therefore, digital marketing of products, services or ideas is on high rise. This paper describes the scope of digital marketing in India.

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