International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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IMPACT OF ELECTRONIC-CRM ON CHANGING MARKET SCENARIO

    2 Author(s):  DR. ASHUTOSH SHUKLA , MS. ANINDITA PAUL

Vol -  6, Issue- 2 ,         Page(s) : 174 - 178  (2015 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The concept of CRM has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of methodology of customer relationship applications. Its aim is to provide long term customer retention and making successful business strategies. Research and analysis on this topic focus on its own importance as it forms the base of all business processes as it manages Customer’s feedback . The classification of Customer relationship management provide different approaches including Customer Service, Campaign management and Sales Force Automation. The place of customer is that it constructs a market and Customer Retention is a big question arising in this competitive business environment.

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