International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CELEBRITY INFLUENCE ON POLITICAL CAMPAIGNS

    1 Author(s):  SOMIA CHOUDHARY

Vol -  6, Issue- 3 ,         Page(s) : 90 - 94  (2015 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Advertising is defined as any form of paid communication by an identified sponsor aimed to inform and / or persuade target audiences about an organisation, product, service or idea (Belch & Belch 2(04). It has a history of its own. As McDonald and Scott (2007) claim, the first type of advertising was what we now know by the name of 'outdoor advertising'. Archeologists have unearthed tradesmen's and tavern signs from ancient civilization. Advertising professionals were quick to assign unique labels to products and associate them with unique advantages not shared by competitors. Thus the 'Unique Selling Proposition' (or USP) was born.

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