According to Pippa Norris (2011) “Political communications is an interactive process concerning the transmission of information among politicians, the media, and the public. The process operates downwards from governing institutions towards citizens, horizontally through linkages among political actors, and also upwards from public opinion towards the authorities. Newer technologies have merged diverse platforms but a conventional distinction can still be drawn concerning interpersonal communications (such as one‐to‐one discussions, say on door‐steps, by email, or by phone bank connecting election workers and party supporters, or by constituents contacting elected representatives), within group networks (exemplified by local meetings, newsletters, weblogs, Tweets, You Tube uploads and Face‐book postings), and mass communications through the media (typified by regional and national newspapers, radio and television broadcasts).”