International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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INTRODUCTION TO GREEN MARKETING

    1 Author(s):  PARUL YADAV

Vol -  5, Issue- 10 ,         Page(s) : 65 - 69  (2014 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

ABSTRACT In recent years, owing to the enormous amount of environmental pollution , more and more companies are willing to accept the environmental responsibility. In turn, green marketing becomes more important for some kinds of products, such as information and electronics products. Because of more popular environmentalism in the world, the sales of green products have dramatically increased nowadays, and, therefore, more consumers are willing to pay higher price for green products. This paper aims to identify the activities which constitute green marketing and recent trends that have emerged in green marketing.

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