International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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IMPACT OF ONLINE RETAILING ON TRADITIONAL RETAIL BUSINESSES IN INDIA
1 Author(s): MRS. PALLAVI AMIT PATIL
Vol - 17, Issue- 9 , Page(s) : 36 - 44 (2026 ) DOI : https://doi.org/10.32804/IRJMST
Rapid expansion of the e-commerce industry led it to be the main contender with traditional offline retailers. Offline Indian retailers, in particular the small and medium storekeepers, today run a parallel business to online marketplaces, direct-to-consumer models, and quick-commerce apps.