Introduction The internet is a worldwide accessible series of computer networks that transmit data by packet switching using the standard Internet Protocol. It is a “network of networks” that consists of millions of smaller domestic, academic, business and government networks which together carry various information and services, such as electronic mail, file transfer, interlinked web pages and other documents of the World Wide Web. The internet has evolved as a worldwide accessible marketplace for information exchange and ecommerce. The strategic importance to be available for consumers on the World Wide Web, with information and services has become particularly relevant to the firms. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy.