Abstract: This paper dealt with importance of PR management in healthcare centers. Since Public Relations management is an important function to manage and maintain goodwill relationships with the public. Again it is also to build up corporate image of the hospitals in the minds of the public and the patients. Therefore, the researchers would like to elaborate the need and importance of PR in well functioning of healthcare centers and would like to compared between Shija hospitas & Research Institute a leading private hospital at Langol, Imphal west and RIMS (Regional Institute of Medical Sciences), leading Governmental hospital at Lamphel, Imphal west. The researcher collected the date from the hospitals with Interview and observation method as to gather the related information. Patients expressed that Shija hospital is quite satisfied with their information system and they approach to the “front office” for any queries. Shija hospital uses the followings as the tools of PR (a) Integrity (b) Agility (c) patience for excellence. Where as for RIMS the Media Advisor who also has the responsibility of a PR man does not keep any contact with the patient and patient parties. There is no feedback taking system like as at Shija. It means that PR towards customer is very much poor in RIMS.