International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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ROLE OF BEHAVIORAL FINANCE IN SHAPING MODERN MARKETING CAMPAIGINS
3 Author(s): DR.ANCHAL SINGH,DR VAIBHAV,DR. LAL BABOO JAISWAL
Vol - 14, Issue- 2 , Page(s) : 235 - 244 (2023 ) DOI : https://doi.org/10.32804/IRJMST
Behavioral finance, which studies the psychological factors shaping financial decisions, has gradually moved beyond the domain of investment behavior and become a powerful tool for marketers.