International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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INTERNET REINVENTS POLITICS OF INDIA
1 Author(s): APARNA DWIVEDI
Vol - 3 , Issue- 2 , Page(s) : 33 - 37 (2012 ) DOI : https://doi.org/10.32804/IRJMST
Political campaigns have embraced social media -- a trend that is only going to increase in the wake of Barack Obama s enormous organizing success. We ve been studying and working on online campaigns for longer than Obama s been in politics but even we re excited about how social media changes the rules of the game. Political scientists and consultants have been talking about how the Internet enables mass political mobilization since at least 1994: in 2008, we finally saw that hope mature into a game-changing example of what distributed political power can do.