International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY ON CONSUMER PERCEPTION TOWARDS TWO WHEELER BIKES

    2 Author(s):  MR. DEBASIS TRIPATHY , DR. RONALD MANI

Vol -  5, Issue- 8 ,         Page(s) : 54 - 60  (2014 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

INTRODUCTION India is the second largest manufacturer of two wheelers in the world. It stands next only to Japan and Chine in terms of the number of two wheelers produced and sold respectively. India is one of the very few countries manufacturing three wheelers in the worlds. It is the world’s largest manufacturer and seller of three wheeler. The two wheelers market has had a perceptible shift from a buyers market to a seller market with a variety of choices. Players will have to complete on various fronts viz pricing, technology product design, productivity, after sale service, marketing and distribution. In the short term, market shares of individual manufacturers are going to be sensitive to capacity, product acceptance, pricing and competitive pressures from other manufacturers.

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