International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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E-SERVICE QUALITY IN HOME ENTERTAINMENT PLATFORMS: A LITERATURE REVIEW OF REGIONAL PREFERENCES AND VIEWER SATISFACTION IN INDIA
3 Author(s): LAKSHMI KANNAN, DR.K.RAVICHANDRAN, DR. K.ANANDHI
Vol - 16, Issue- 5 , Page(s) : 148 - 158 (2025 ) DOI : https://doi.org/10.32804/IRJMST
The rapid expansion of home entertainment or OTT platforms in India, especially after the pandemic lockdown, can be attributed to affordable internet, increased smartphone usage, diverse content and evolving consumption pattern of people.