International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
USER-GENERATED CONTENT ON INSTAGRAM: EXAMINING ITS IMPACT ON CONSUMER PURCHASE DECISIONS
3 Author(s): SRISHTI TAMRAKAR, DR. O.P. GUPTA, DR. G.N. KATAHARE
Vol - 16, Issue- 3 , Page(s) : 53 - 72 (2025 ) DOI : https://doi.org/10.32804/IRJMST
Instagram is a visually driven social media platform that enables users to share experiences, engage with brands, and influence consumer behaviour through user-generated content. Consumers often share their various brand experiences via Instagram