International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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STRATEGY AND PERFORMANCE: INVESTIGATING THE EFFECTIVENESS OF HRM IN THE SUSTAINABLE MARKETING PERFORMANCE OF AN ORGANIZATION
1 Author(s): RAHUL RAI
Vol - 16, Issue- 1 , Page(s) : 47 - 62 (2025 ) DOI : https://doi.org/10.32804/IRJMST
Due to the advancements in technology, the nature of the workplace has become more complex and unpredictable than ever before in the 21st century. Human Resource Management (HRM) has turned out to be an essential part of developing