International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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INFLUENCE OF GREEN MARKETING ELEMENTS ON CUSTOMERS' PURCHASE INTENTION
1 Author(s): VIPRA KAPOOR
Vol - 12, Issue- 10 , Page(s) : 127 - 135 (2021 ) DOI : https://doi.org/10.32804/IRJMST
The practice of green marketing developed from businesses' concern about the environment. These businesses have understood that their survival and continuance depend on a convergence of their interests with those of individual and group consumers and society.