International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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E-COMMERCE IN INDIA: GROWTH, KEY CHALLENGES AND UPCOMING TRENDS

    2 Author(s):  NITIN YADAV , ASMITA NAGPAL

Vol -  5, Issue- 7 ,         Page(s) : 95 - 104  (2014 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In recent years, the electronically conducted trade has outgrown tremendously due to the widespread internet usage. In the past ten years during the time of “dot-com bubble” burst when business was suffering from heavy losses, E-commerce steadily transformed the way business was to be done and changed business environment globally. E-commerce market is thriving for robust growth in Asia. There are players who made a good beginning and their success depends on their understanding of the market and offering various types of features.

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