International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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SOCIO-DEMOGRAPHIC AND LIFESTYLE FACTORS AFFECTING CONVENIENCE FOOD CONSUMPTION –DELHI/NCR STUDY

    2 Author(s):  DR. NEETU MUNJAL, DR. SUPRIYA DHILLON

Vol -  15, Issue- 12 ,         Page(s) : 48 - 55  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In today’s fast paced life, where people are time constrained, convenience plays a significant role in almost all spheres of life. Food is no more an exception. Several socio -demographic, cultural, Economic and lifestyle factors have modified the food related lifestyle of Indian consumers in the recent past.

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