International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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STUDY OF TRANSITION FROM MULTI-CHANNEL TO OMNI-CHANNEL RETAILING: SHOPPING JOURNEY OF CUSTOMERS AND IMPLICATIONS FOR RETAILERS

    1 Author(s):  AZAM KIDWAI

Vol -  15, Issue- 11 ,         Page(s) : 16 - 24  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The retail landscape has undergone significant transformations in the past ten years. The emergence of online platforms, along with the introduction of additional digital channels like mobile and social media, has reshaped retail business models, the implementation of retail strategies

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