International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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MANIFESTATION OF EMOTIONS IN ADVERTISING & BRANDING

    1 Author(s):  DR. BHUPESH C. LITTLE

Vol -  10, Issue- 11 ,         Page(s) : 173 - 182  (2019 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Emotional Advertising manly targets different emotions of people and how they get connect to the advertisement in an emotional manner. The main objective behind this research is to get knowledge about how different brands, which are successful today

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