International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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IMPACT OF E-COMMERCE PLATFORM ON CONSUMER’S BUYING BEHAVIOR IN MUMBAI

    2 Author(s):  ASHIKA SHUKLA ,MS. NIDHI BORANA

Vol -  15, Issue- 4 ,         Page(s) : 359 - 363  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The abstract on the topic "Impact of E-commerce Platform on Consumer's Buying Behaviour in Mumbai" would discuss how the rise of e-commerce has revolutionized the way consumers shop and make purchasing decisions.

1) Chakraborty, A., Anand, A., & Srivastava, M. (2020). Understanding online shopping behavior in tier I cities of India. International Journal of Applied Management Research, 6(1), 47-59.
2) Sharma, P., & Lijuan, W. (2018). Online shopping behavior in India: An empirical study. International Journal of e-Education, e-Business, e-Management, and e-Learning, 8(5), 335-341.

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